BUSINESS MUMS HUB

Behind the build · 1 February 2026

I WENT FROM 200K TO ZERO!

I chose joy over revenue... and now I'm sitting in the discomfort.

Hey lovely,

Yesterday my husband asked me, "Do you still have faith in the Circles?"

And my mouth wanted to say, "Of course."

But my body did that little flutter thing.

Because the weirdest part of building something new isn't the work...

It's the waiting.

It's the bit where you've made the brave decision... and then you're standing there in the quiet, seeing if anyone comes with you.

So here's the truth.

I went from making $200k+ a year to basically zero.

Not because I failed.

Not because Business Mums Hub stopped working.

But because I didn't love it anymore.

I've never been someone who can keep doing something just because it makes money (thanks ADHD).

I chase impact.
I chase joy.
I chase the work that feels like mine.

The Awards? They're staying. Always.
They make a difference in this world.

But the rest started to feel heavy... like I was dragging a business I'd outgrown.

So I closed it.

Then I did the next unhinged thing...

I built Village Circles.

A single flower in a vase on an empty cafe table

And I genuinely thought they'd sell out instantly.

Because the need is real.

Because so many mums are doing business alone, trying to stay motivated in lives and brains, that never shuts up.

So I assumed you'd all be like, "FINALLY."

But right now?

We've got 10 women signed up.

Ten.

I've gone from $20k a month... to $1,490.

Am I freaking out?
A little.

Do I see it as failure?
My ego is absolutely trying to call it that, yes.

But my word for the year is uncomfortable.

And I didn't choose that word so I could run back to safe the second it gets wobbly.

So I'm going to keep showing up.

Even if that means I'm sitting at the table by myself at one location for a while.

Even if it's slow.

Even if it bruises my pride.

Because I still believe in this.

I just needed to remember what I already know...

All my babies took time to grow.

And I am craving face-to-face again so badly.

Real rooms. Real humans. Real connection.

Not "likes, comments and viral reels" community... actual community.

And I know I'm not the only one.

So I'll wait, regardless of how uncomfortable I feel, and if you are ever ready to join me..... please do because this is really fucking uncomfortable!!!!!

🩷💙 Love,

Sandra x

Ready to join me?

VILLAGE CIRCLES.

Fortnightly, facilitated, small groups across Adelaide. Real rooms, real women, work that actually gets done.

SEE HOW CIRCLES WORK

no mum on her own.