100 VIEWS IS BETTER THAN 100,000.

It was Thursday morning and I was in bed watching a reel go viral.

Every time I refreshed the page (and I was doing this nonstop) the views went up by hundreds. Hundreds per refresh. This was finally my moment! I was going to make it big! All I had done was use an Instagram template and a trial reel. It was cheeky. Funny. Shareable. And it was taking off. I was already writing this newsletter in my head. The one where I tell you I've cracked the code. Instagram templates. Trial reels. It's that easy, ladies.

Then on about my 5 millionth refresh, I actually started looking at the data.

Most of the views were coming from India. And the UK. And Germany. Laughing emojis in the comments. Thirty-two thousand people who found a cheeky reel and scrolled on. Seven new followers.

Now, I have zero problems with people in India watching my content but I teach mums in Adelaide how to use Claude and logistically speaking, it's a bit of a drive from India to Adelaide twice a month, so the likelihood of them buying from me was unlikely.

Then I looked at the other reel. The quiet one. "Just me and my best friend Claude building my website." 2,838 views. Not exactly the stuff of Instagram fame.

44% of the audience was in Australia. Nearly a third already followed me. The comments weren't laughing emojis. They were women asking how do they buy from me.

And that was when I realised that my reels that could be seen as "failures" were actually my biggest wins. These reels clearly told the story of what I do. I teach mums in business how to use Claude and all of the responses were from mums in Adelaide wanting to learn Claude. All the DMs were from mums in Adelaide wanting to learn Claude.

Now I am not saying that the viral reels don't play a part. They do, but for my business, they are supporting content and not the main event.

And don't get me wrong. I am almost 10 years in business and sometimes I fall into chasing the vanity numbers but that are all that they are. I know first hand that they don't result in sales, they don't result in more money and they are more likely to cost you money in the long run as they are going to be watering down your messaging.

100 aligned views will make you more money than 100,000 people who don't give a shit about what you are offering.

Because at the end of the day, I TEACH MUMS IN ADELAIDE HOW TO USE CLAUDE.

In small groups. Putting the training directly into your business in real time.

Sandra x